Best Books to Read and Listen

BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT  BY W CHAN KIM & RENEE MAUBORGNE Professors Chan Kim and Renée Mauborgne introduced the concepts of red and blue oceans in their international best-seller  Blue Ocean Strategy. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). A company will have more success, fewer risks, and increased profits in a blue ocean market. In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success.  Recognized as one of the most iconic and impactful strategy books ever written,  Blue Ocean Strategy , now updated with fresh content from the authors, argues that cutthroat competition ...