The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

THE 10 X RULE : THE ONLY DIFFERENCE BETWEEN SUCCESS AND FAILURE BY GRAND CARDONE

Grant Cardone is a New York Times bestselling author, international sales expert, sales trainer, and motivational speaker. He has created three multimillion-dollar companies, including Cardone Training Technologies, Cardone Group, and Twin Capital Management.

The 10X Rule says that :-

• You should set targets for yourself that are 10X greater than what you believe you can achieve and 

• You should take actions that are 10X greater than what you believe are necessary to achieve your goals. The biggest mistake most people make in life is not setting goals high enough.

The 10X Rule has two parts: outstanding effort and audacious goals. Most people know only three degrees of taking action, but there is a fourth one and it's the best.

Four Degrees of Action

Most people fail only because they are operating at the wrong degree of action.

There are four choices or say degree of action:

1. Do nothing
2. Retreat
3. Take normal levels of action
4. Take massive action.

   The First Degree of Action

“Doing nothing” is exactly what it sounds like: no longer taking actions to move forward in order to learn, achieve, or control some area.

  The Second Degree of Action

“Retreaters” are those who take actions in reverse—probably in order to avoid negative experiences that they imagine will come as a result of taking action.

  The Third Degree of Action

People who take normal levels of action are probably the most prevalent in our society today. This is the group that appears on the surface to be taking the necessary amounts of action and to be “normal.”

  The Fourth Degree: Massive Action

Massive action is actually the level of action that creates new problems—and until you create problems, you’re not truly operating at the fourth stage of action

When you are taking massive action, you aren’t thinking in terms of how many hours you work. When you start operating at the fourth degree of action, your mindset will shift and so will your results.

The 10X rule assumes that the goal is never the problem. The problem is thinking and action. Any goal attacked with the right amount of thinking and action is attainable.

Achieve "Massive Action" results and accomplish your business dreams!

While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business cliches and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

• Learn the "Estimation of Effort" calculation to ensure you exceed your targets
• Make the Fourth Degree a way of life and defy mediocrity
• Discover the time management myth
• Get the exact reasons why people fail and others succeed
• Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

Click here to read the book